An SEO plus AI Overviews and Google Ads programme for Advanced Dental Care Mosman, built around the treatments that matter most to the bottom line: veneers, smile makeovers, Invisalign and implants. Mosman is one of Sydney's most affluent suburbs and Dr Priya is a genuine cosmetic and implant specialist, yet the practice opened only twelve months ago, so when someone searches "veneers Mosman" or "cosmetic dentist near me", the established practices show up and you do not. This puts ADC Mosman in front of those high-value patients at the exact moment they are ready to commit.
Not all dental patients are worth the same. A routine check-up is valuable, but a set of veneers, a smile makeover, an Invisalign plan or an implant case is worth many times more, and Mosman is exactly the suburb where those treatments sell. Advanced Dental Care Mosman is built to win that work: Dr Priya Shanmugalingam is a Fellow of the International Congress of Oral Implantologists, a certified Invisalign, Spark and ClearCorrect provider, and offers a dedicated 30-minute Smile Makeover consultation. The opportunity is to point your marketing squarely at the high-value cosmetic searches and make ADC Mosman the name those patients find first.
So this proposal is deliberately focused on the work that moves the needle. Google Ads buys top-of-page visibility immediately for the high-intent cosmetic terms, regardless of how new the practice is. SEO plus AI Overviews builds the lasting authority on those same treatment searches, plus the Google Business Profile and map-pack work underneath. General and family patients still come through and build your review base, but the budget and the rankings lead with the high-value cosmetic cases.
This is a single programme covering two search channels that work together, both pointed at the high-value cosmetic work first. Google Ads buys you the top of the page from day one for the treatment searches that convert, which is exactly what a twelve-month-old practice needs. SEO plus AI Overviews builds the free, lasting authority on those same terms, including the Google Business Profile and map-pack work. Both are run by the same in-house Fresh Digital team and rolled into one plain-English monthly report.
Paid search is the fastest way past the incumbents and straight to the patients worth the most. It puts ADC Mosman at the very top of Google the moment someone searches for veneers, a smile makeover, Invisalign or implants, above practices that have ranked organically for years. We weight the budget toward those high-value treatment terms across Mosman and the lower north shore, so spend chases the cases with the strongest return.
Ads stop the moment you stop paying. SEO compounds, and it is how you own the cosmetic searches long term and close the gap on Mosman Village Dentistry and Mosman Dentistry for good. We prioritise organic authority on the high-value treatment terms, veneers, smile makeover, Invisalign and implants, and run the local SEO and Google Business Profile work that wins the map pack above everything else.
Google now answers questions at the top of the page with AI Overviews, and more people ask tools like ChatGPT "who is the best cosmetic dentist in Mosman?" or "how much do veneers cost in Sydney?" We structure your content so ADC Mosman is named in those answers, not buried below them. This runs on the same foundations as the SEO work, so you build for both at once. Section 03 explains why this matters now.
Focused on the cases that move the needle. This programme is Google Ads and SEO plus AI Overviews only, weighted toward the high-value cosmetic work. There is no website rebuild and no social management in this scope. We put ADC Mosman in front of veneer, Invisalign and implant patients now through paid search, and build the organic and local authority that wins those searches long term, all rolled into a single, plain-English monthly report, no jargon, no smoke and mirrors.
Google now answers questions directly at the top of the page with AI Overviews, and more people ask tools like ChatGPT "who is a good cosmetic dentist in Mosman?" or "how much do dental implants cost in Sydney?" Getting ADC Mosman named as that answer is called Answer Engine Optimisation, and it runs on the same foundations as the SEO and Google Business Profile work, so you build for all of them at once. For a newer practice, being named in the answer is one of the fastest ways to earn trust.
More searches now end without a click, because Google or an AI tool answered the question on the spot. The practices that get mentioned in those answers are the ones with clear, well-structured content and a credible profile. A new clinic that gets this right can be named alongside, or instead of, the long-established names, whether the patient is on Google or asking an assistant. This work is included alongside the SEO programme.
No black box and no inflated promises. This calculator models the simple economics of paid search for high-value cosmetic work: ad spend buys clicks, clicks become enquiries, and a share of those become cosmetic cases worth thousands each. Because the case value is high, you do not need many to make the maths work. Drag the sliders to your own numbers and see how it plays out. The assumptions start conservative on purpose.
Built around your Google Ads channel. The $1,490 monthly management fee covers Google Ads plus SEO and AI Overviews, and it is included in the return below. Your SEO, local and AI Overviews results build on top of this over time at no extra click cost, so think of these figures as the paid-search floor, not the ceiling.
These figures are an illustration only, based on adjustable assumptions, and are not a guarantee of results. Total monthly cost combines your chosen ad spend plus the $1,490 + GST management fee. Actual clicks, enquiries, conversion and case values will vary with season, competition, your treatment-plan acceptance and the cases booked. The case value shown is a blended, deliberately conservative figure: single veneers and whitening sit below it, while full smile makeovers and multi-implant cases sit well above it. The longer consideration cycle on cosmetic work is reflected in the lower conversion rate. SEO and AI Overviews results are not included in this model and accrue separately. Ad spend is billed directly to Google and is never marked up.
No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning in calls and booked new patients.
We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.
One flat monthly management fee covers all the channels: SEO plus AI Overviews, Google Ads management and Google Business Profile, run by the same in-house team and reported together. Your Google ad spend sits on top and is billed directly to Google, never marked up by us. No setup fee, no lock-in contract, and no surprises.
The bottom line. A single $1,490 + GST per month management fee covers SEO plus AI Overviews and Google Ads, including the local SEO and Google Business Profile work, run and reported as one programme. On top of that sits your Google ad spend, paid straight to Google and never marked up, which you can set and adjust to match how many cosmetic cases you want to win. Month to month, cancel any time with 30 days notice.
All fees are quoted in Australian Dollars and are exclusive of GST. The management fee is $1,490 + GST per month, covering SEO plus AI Overviews and Google Ads management, including local SEO and Google Business Profile work, invoiced on the same date each month. Google advertising spend is additional, billed directly to Google by the client and never marked up by Fresh Digital. There is no setup fee and no lock-in: the engagement is month to month with 30 days notice to cancel. Performance figures, including those in the ROI calculator, are objectives and illustrations based on current data and are not guarantees. This proposal is valid for 30 days from issue.
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